|Entrepreneurship & Digital Transformation|
|Instructors:||Prof. Dr. Markus Nöth, Prof. Dr. Kay Peters|
|Assistance:||Freja Lindemann, Martin Zeitler|
|Type:||Lecture (3 h/week), Tutorial (1 h/week)|
|Credit points:||6 ETCS|
|Language of instruction:||English|
|Language of examination:||English|
|Course material:||Course material provided via STiNE; Registered students only|
|Blocked session (lecture):||TBA|
|Type and length of examination:||Written exam (60 Min.)|
|Examination dates:||See Exams|
The course is taught every winter term by the Chair for Banking and Behavioral Finance in cooperation with the SVI-Endowed Chair for Dialog Marketing as a week-long block course. The course is a mandatory course for all first-year students in the B.Sc. BWL degree program and thereby the first regular course in their studies.
The course incorporates
- an introduction to the contents of the studies
- information regarding the structure of the studies
and gives the students the opportunity to get to know each other as well as their lecturers.
Various economic problems that arise during the start-up and growth phases of an enterprise are presented during the course:
- From the entrepreneurial idea to its implementation
- Legal challenges for the start-up and management of an enterprise
- Expenditure and income planning
- Funding for start-ups and projects
- Corporate accounting
- Recruitment and management of employees
- Organisational structures and processes
- Demand-driven and competetive market analyses and growth prospects
Guest lectures as well as discussions with corporate executives on various lecture topics complement the course.
The students are enabled to systematically acquire the central assumptions and concepts of the modern academic economic research in the context of entrepreneurial questions as well as critically reflect them by means of selected case studies.
During the course the students have to solve different case studies. The case studies deal with current economic problems from various topics. The case study work serves as an introduction to independent scientific work. The case studies of this course are divided into two groups: type A and B.
Case Studies of type A:
- Students will work on these training case studies during the tutorials
Case Studies of type B:
- Students have to solve this case study independently at home
- The results will not be submitted and there will be no sample solutions available
- The contents of the case study are relevant for the final exam and the tasks regarding this case study account for 1/3 of the exam
Q&A sessions will be provided during the lecture period for all case studies. The time and location of the sessions will be announced in the Schedule section. More information on the case studies will be given during the course. Frequently asked questions regarding the case studies are addressed in the FAQ section.
The "Studieninfonetz" (STiNE) is the central tool to register for courses, tutorials and exams at the University of Hamburg.
All course materials are uploaded to STiNE. The files might be protected with a password. In this case, the password is announced in the first session of the course or via STiNE mail.
Make sure to regularly check your STiNE inbox. Important information regarding this course will be provided via STiNE messages. You will also find this information in the "News" section on this page.
You can find answers to the most frequently asked questions in the FAQ section. If your problem isn't addressed in the FAQ section, please write an email to edt.bwl"AT"uni-hamburg.de. Make sure to describe your problem as precisely as possible to enable a quick reply.
|All course materials||STiNE|